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ARTIFICIAL INTELLIGENCE (AI)
Artificial Intelligence (AI) has become one of the most talked-about technologies in recent years because it is now accessible to everyday people and small businesses — not just large corporations or technology experts. AI tools can help write content, answer questions, analyze information, design graphics, summarize meetings, and automate repetitive tasks. For many small and digital businesses, AI acts like a digital assistant that saves time, improves consistency, and helps people focus on higher‑value work. You may already be using AI without realizing it — from navigation apps and spam filters to voice assistants and online recommendations
WHAT IS ARTIFICAL INTELLIGENCE
Artificial Intelligence refers to computer systems designed to perform tasks that typically require human intelligence.
AI is:
- A productivity and creativity tool
- A way to save time on routine tasks
- Helpful for brainstorming, drafting, and summarizing
- Dependent on human review and judgment
AI is not:
- Human intelligence or awareness
- Always correct or up to date
- A replacement for professional advice
- Something that should operate without oversight
AI works best when paired with human experience, ethics, and decision‑making. AI does not think, feel, or understand like a human. Instead, it analyzes patterns in large amounts of data to predict the most likely response or output.
Mainstream AI Tools you may hear about
Below are examples of widely used AI tools. These are provided for learning and exploration only and do not represent endorsement.
CHAT GPT
Used for writing drafts, brainstorming ideas, summarizing information, and answering questions.
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Claude (Anthropic)
Known for summarizing long documents and thoughtful writing.
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gOOGLE Gemini
Helps with research, writing, planning, and understanding complex topics.
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Microsoft Copilot
Integrated into Microsoft tools to assist with documents, emails, spreadsheets, and presentations.
Perplexity AI
A conversational search tool designed for research with cited sources.
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HOW CAN SMALL AND DIGITAL BUSINESSES CAN USE AI
Planning & Brainstorming
- Business names and taglines
- Service descriptions
- Marketing ideas
Writing & Communication
- Emails and newsletters
- Website content
- Social media posts
- FAQs and help content
Customer Service
- Drafting responses to common questions
- Creating chat scripts or help guides
- Improving tone and clarity
Operations & Productivity
- Summarizing meeting notes
- Creating checklists and workflows
- Analyzing feedback or reviews
prOmpting for BUSINESS USE
A prompt is the instruction you give an AI tool. Clear prompts lead to better results.
Tips for Better Prompts:
Be specific
Include context
State the audience
Ask for tone or format
Always review and edit AI‑generated content before using it publicly.
Example
Instead of: “Write a post about my business”
Try: “Write a friendly Facebook post announcing the opening of a new home‑based bakery in Tamarac. Keep it under 100 words and welcoming.”
Sample Prompts – Marketing
“Create three social media post ideas promoting a new digital consulting business for small nonprofits.”
“Write a short website homepage introduction for a local service business focused on trust and reliability.”
Sample Prompts – Customer Service
“Draft a polite email response to a customer asking about pricing and availability.”
“Create a simple FAQ answer explaining turnaround time for a digital service.”
Sample Prompts – Content Creation
“Outline a blog post explaining the benefits of online booking for service‑based businesses.”
“Rewrite this paragraph in plain language for a general audience.”
Swipe through the core ideas to get better results with AI.
rESOURCES AND PLAYGROUND
Many AI tools offer free tiers for experimentation:
Text & Productivity
ChatGPT – https://chatgpt.com/
Gemini – https://gemini.google.com/app
Perplexity AI – https://www.perplexity.ai/
Claude – https://claude.ai/login
Grammarly – https://www.grammarly.com/
NotebookLM – https://notebooklm.google/
Image and Design
DALL‑E 3 – https://openai.com/index/dall-e-3/
Adobe Firefly – https://www.adobe.com/products/firefly.html
Leonardo AI – https://leonardo.ai/
Canva Magic Studio – https://www.canva.com/magic/
Specialized Tools
Fathom – https://www.fathom.ai/
Gamma – https://gamma.app/
Goblin.tools – https://goblin.tools/
Note: Many tools operate on freemium models with usage limits.
InnovateUS – https://innovate-us.org/
Google AI Essentials – https://grow.google/ai/
Elements of AI – https://www.elementsofai.com/
Microsoft & LinkedIn – Career Essentials in Generative AI
https://www.linkedin.com/learning/paths/career-essentials-in-generative-ai-by-microsoft-and-linkedinSimplilearn – AI Beginners Guide
https://www.simplilearn.com/free-ai-program-skillupMicrosoft AI for Beginners
https://microsoft.github.io/AI-For-Beginners/University of Maryland – Free AI Certificate
Coursera – Free AI Courses
https://www.coursera.org/courses?query=free&skills=Artificial%20Intelligence
HOW TO USE AI RESPONSIBILY
Responsible use of AI begins with understanding its strengths and limitations. AI can be a powerful tool for efficiency and insight, but it should always be used with care. To use AI responsibly:
AI should assist decision‑making — NOT replace it. Ethical use builds trust with customers and the community.
HOW The city Of tamarac USEs AI todaY
The City of Tamarac already uses AI in practical, responsible ways, including:
AI‑enabled customer service via Amazon Connect
Internal knowledge assistance using Amazon Q
Virtual tourism planning through Skynav and Navi AI
Autonomous cybersecurity testing with Horizon3.ai
AI‑powered community calendar personalization
Website accessibility improvements through AudioEye
Content creation and research using ChatGPT
Public safety support through AI‑assisted ALPR systems
AI‑driven dashboards and analytics
Academic collaboration with Palm Beach State College
These examples demonstrate how AI can improve efficiency, accessibility, and service delivery when used responsibly.